Marketing Solutions That Work For You
Think of us as your business’s trusted partner. From improving your visibility in Google search results to keeping your brand top-of-mind through targeted email marketing, we create campaigns designed to drive bookings and support your growth. We handle every detail, so you can focus on the pets you care for.
Our Marketing Strategy
SEARCH
REACH
KEEP
Select One to Learn More
SEARCH
Our team will start by identifying people actively searching for services like pet boarding, pet grooming, pet training, or pet products. Since 80% of all online searches happen on Google, that’s where we’ll hit hard.
If your pet care business isn’t appearing on the first page of search results, we begin with inbound marketing strategies. That means we put your services in front of people who are already searching—and ready to take action.
Once your services are in front of potential clients, we’ll focus on both Google Ads and Search Engine Optimization (SEO) to maximize visibility and drive real results.
For those who have not seen your brand before, we use Google to bring awareness to them so you get more leads and bookings right away. Google is more likely to show searchers your website if you use SEO to make your site more credible and trustworthy.
Although this process takes about 2-6 months to see increased search results, it’s worth it because we also run Google Ads at the same time to get bookings immediately.
REACH
Not everyone is actively searching for your service, but plenty of people would be interested if they knew about it. That’s why we run targeted campaigns to reach those who are currently using a competitor or haven’t yet considered switching providers.
That’s where your business’s unique selling point (USP) comes in. We help you show your target audience why your services are better than competitors and what makes your business unique.
We craft ad campaigns that showcase your USP to plant the idea in your audience’s mind, telling them that there’s something better out there. This phase increases brand awareness and leads more potential clients to search for—and choose—your business.
KEEP
We’re not in the business to get you one-time clients. They should be coming back again and again. Through remarketing strategies like email campaigns, we re-engage past clients and turn new ones into repeat customers.
This full-funnel approach captures people at every stage—those searching now, those considering later, and those already in your system—boosting customer lifetime value and building a stronger, more sustainable business.
Ready to partner with Paw Point Marketing? Contact us today for a free 30-minute consultation from our expert digital marketers.
We’ll work right alongside you to capture the vision of your pet-centered business and align our efforts with your goals. Then we’ll take care of the rest.
Our team brings the best of data-driven tactics and creative vision. Our love of pets and of marketing fuel our efforts to create great results for your pet brand.
Ready, Set, Go!
When we work together, we like to hit the ground running as fast as we can, but we want to do it correctly. We start off by meeting with you to understand your business and the goals you want to achieve. From there, we design a plan uniquely tailored to your business to help achieve those goals! Our love of pets and of marketing fuel our efforts to create great results for your pet business.
Our Services
Social Media Marketing
Apart from the amazing experience they have with you, there needs to be a place they can continue to feel excited about your services.
This is where social media marketing comes in.
We create a personalized blend of all the things your clients love about your business while showcasing your latest offerings.
Email Marketing
Whether you’re thanking them for letting their pup stay the day with you, keeping them up to date on new training courses, or reminding them that it’s time to schedule a grooming appointment, email marketing takes the stress out of marketing while turning one-time visits into lifelong loyal customers.
Search Engine Optimization
Be at the top of the page when potential customers search for your services.
We take everything there is to love about your business and use it to drive increased bookings.
From helping your rank organically to being the ad that pops up at the right time, we help turn your opportunities into dollars by getting new customers in the door.
Web Design
Your website is the digital storefront of your pet business.
A good website sets the expectations of potential customers by showcasing the best of what you have to offer. A great website helps you knock it out of the park and deliver on all those expectations.
We live for mobile-first layouts, lightning-fast load times, and great custom templates that match your brand.
Graphic Design
You’ve worked hard for your business, so let’s make sure your brand makes an impact wherever you go.
We partner with you to understand every aspect of your brand’s personality to craft a recognizable brand image that your customers can connect to and recognize from a mile away.
Quality design offers your customers a higher quality perception of your services and who you are as a business.
Videography
Create a bond before your customer even walks through the door.
Use video to appeal to their emotions and logic by showing them why you’re different than your competitors.
We’ll help your customer trust you with their pet by tugging on their heartstrings and providing irrefutable proof that you are the choice for them.
Google Ads
Our dedicated team of PPC experts is thrilled to support you in maximizing your online visibility.
We excel at creating highly impactful campaigns that generate a robust return on investment (ROI) and position your brand as a trailblazer in the vibrant pet marketing industry.
Get ready to unlock the full potential of your business with our expertise and unwavering commitment to your success.
Book your free 30-minute personal marketing plan!
Marketing is hard. Let Paw Point Marketing help.
Our expert team would love to hop on a free 30-minute call - no strings attached - to help you start crafting a personalized strategy to help your business begin to thrive.