Specialized Google Ads Management
Google Ads
Reach more local pet parents and grow your business with expertly managed Google Ads that drive real results.
Helping to Grow your Pet Care Business
At Paw Point Marketing, we specialize in supporting your pet care business with our exceptional PPC (Pay-Per-Click) Google Ads efforts. We know how to get your name in front of more pet-loving customers, increasing online bookings and reservations, and supporting your overall growth.
With a narrowed emphasis on the pet care industry, our team is trained and equipped to take your success to the next level. We understand what pet owners are searching for and use data-driven strategies to deliver the exact results you need. Whether you’re looking to increase online brand exposure, drive more website traffic, or get more calls and online bookings, we’re here to help you achieve those goals.
82%
of small business advertisers agree that digital advertising is more efficient at reaching their target audience than traditional advertising.
Why Choose Paw Point Marketing?
We deliver tangible results. As PPC experts who are passionate about helping pet owners find the best options for their animals, we’re committed to your success.
Our strategies consistently drive higher reservations and stronger reputations for businesses in their communities.
Our PPC team develops engaging ads that attract pet owners to your website, positioning your brand as the leading local choice. We’re thrilled to learn more about you and how we can help.
Pet Industry Specialists
Working with a PPC specialist who focuses specifically on the pet industry can be a huge advantage to your company.
With experience managing accounts for pet boarding, daycare, grooming, training, and other services, we understand the search behaviors and preferences of your target audience. Our expertise will help you build meaningful connections and boost your revenue.
Who We Help
We work with pet businesses ready to grow — whether you’re a groomer, veterinarian, trainer, boarder, or daycare provider. Standing out in the pet business industry is our strong suit. Our clients share a passion for animals and a commitment to offering the best care possible.
We help you:
Attract More Customers
Strengthen Your Brand
Grow Your Revenue
So you can focus on what you do best: caring for pets.
Our Steps To Your Success
Stay Informed
Digital marketing and ecommerce are changing everyday. We make it a daily effort to stay informed of any news concerning Google Ads and other PPC related topics. This helps prepare us for consumer trends and changes in ad functionality, reducing the risk of your campaigns losing momentum.
Keywords Research
Growth starts by showing up for what your customers are searching for. A combination of tools and industry insights help us to determine what keywords matter most to your business. Your ads will show up in the searches that matter most, to the people that are likely to click, avoiding wasteful spending.
Headlines & Descriptions
Headlines and descriptions are developed to be informative, enticing, and captivating to your ideal customers. These descriptive ad copies aim to keep customers interested from the moment they make a search, until they finalize their purchase on your website.
A/B Testing
We will test varying versions of your ad and call-to-actions (CTA) to see what best persuades customers the most. Whether it’s headlines, descriptions, images, or CTA’s, we fine-tune everything to maximize your results.
Relevant Asset Placement
Great ads need great assets. We make sure your links, snippets, images, and other assets all align with your message. All text and links are added to reinforce the call-to-action and are intended to help your ads cast a bigger net and encourage clicks.
Data Analysis & Reporting
As your ads continue to perform and grow over time, we take that information and present it to you in a very digestible fashion. Looking at raw data can sometimes be overwhelming and hard to make sense of. We will regularly talk you through the data in a clear and understandable manner, adding transparency to your investment.
Ad Schedules
We make data driven decisions on when the best times are throughout the week, based on your business hours, industry insights, and patterns in your data. This can be especially helpful if your business is looking for more phone calls during business hours on certain days of the week. Ad schedules help to prevent wasteful spending.
Location Targeting
To get the maximum relevance for your ads, we keep your ads focused to either specific cities or drivable distances from your business. Potential customers are more likely to click and buy from you when you’re a local name and have a mention of your location somewhere in your headlines, descriptions, or assets.
Bidding Adjustments
We monitor your campaign’s performance daily. We do this to help make sure that your funds are going towards the goals you want. Adjustments can be made for device, age, gender, Campaign type, keywords and more! This helps prevent Google from going over or under budget. We try to keep the cost close to your expected monthly spending.
Recognition & Retention
Consistent emailing helps keep your brand at the top-of-mind anytime customers find themselves searching for services like yours. Regularly giving your clients useful information, whether news or promotions, helps to establish you as a reliable source for them to turn to.
Implementing New Ideas
As your ads continue to perform and grow over time, we take that information and present it to you in a very digestible fashion. Looking at raw data can sometimes be overwhelming and hard to make sense of. We will regularly talk you through the data in a clear and understandable manner, adding transparency to your investment.
How Google Ads Helps Pet Businesses
Google Ads can make your ad appear at the top of search results, driving instant visibility and clicks when someone searches for services like yours. Unlike SEO, which takes more time to build, Google Ads can generate leads quickly, making them ideal for promoting special offers, filling appointment slots, or reaching new pet owners fast.
We’ll create ads that will reach more pet owners who want the services you offer. You control your budget, we’ll help you target your audience and track how many calls, clicks, and bookings come from your ads.
Reach New Heights
With our specialty being focused on pet care companies, Paw Point is dedicated to keeping up with all news concerning search ads, implementing new tools and strategies, and taking into consideration the development of consumer trends.
Our consistent updating and optimization of your ads will keep your company looking fresh and up to date.
Take Your Success to the Next Level
Here at Paw Point, we don’t want your success to be limited to the quality of your ads, we want to set you up for sustainable future growth. Check out some of our other excellent services that cater to pet care businesses. We want you and your animals to reach the highest possible potential there is.
Social Media Marketing
Boost customer loyalty by showcasing their great experiences with your business on social media.
Email Marketing
Use email to turn potential customers into loyal ones, making communication easy and effective.
Search Engine Marketing
Get more bookings by ensuring your business appears at the top of search results.
Web Design
Create a great website that highlights your business and matches your brand.
Graphic Design
Design a recognizable brand image that makes your business stand out.
Videography
Utilize videos to connect with customers and show why your business is the best choice.
Google Ads
Unleash the Power of Your Pet Business
with Paw Point Marketing
Google Ads FAQs
Yes! Google Ads can be a great fit for small, local pet businesses. With location targeting and budget control, you can reach nearby pet owners who are actively searching for your services
Google Ads Social FAQs
Google Ads can start driving immediate traffic and leads within the first few days of launching your campaign.