Paw Point Marketing Delivers Real Results for Our Clients

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MARKETING

Built for pet care growth.

We bridge the gap between pet businesses and their ideal customers, delivering data-backed digital strategies that drive real bookings. Fueled by insights, powered by pet industry expertise, and obsessed with impact —
we don’t just get clicks, we bring clients.

Success Stories

Backyard Dog Care & Boarding

How ads & SEO drove 350% traffic growth for a local dog boarding business

In less than a year, Backyard Dog Care & Boarding saw record-breaking months, a 122% lift in high-intent leads, and a nearly 5X increase in paid sessions.

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Increased Bookings

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Growth in Paid Sessions

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High-Intent Leads

Backyard Dogcare and Boarding blends open-space freedom with expert care to create a second home for dogs. From eco-friendly cleaning to overnight stays and grooming services, their team ensures every dog is safe, happy, and thriving.

Objective

Backyard Dogcare & Boarding came to us in September 2024 looking to improve their online presence and drive more consistent bookings. Their website wasn’t generating the traction they needed, and they were ready to invest in a marketing strategy that could scale.

Approach

We designed and executed a cross-channel strategy, including targeted Google and Meta ad campaigns, improved SEO for organic visibility, email marketing, and on-site adjustments for a smoother user experience. Our focus was on increasing visibility and making it easier for visitors to take action.

Results

The results speak for themselves:
Bookings increased by 29%, site traffic tripled month-over-month, and conversions more than doubled. Cost per conversion dropped significantly, and the business has continued to hit record-breaking milestones month after month.

Email Marketing

Google Ads

Meta Ads

SEO

Web Development

Daragan’s Dog House

Turning slow months into record growth: 214 conversions in 90 days

By improving ad relevance and quality, Daragan’s Dog Care achieved a 19% higher conversion rate and more than tripled engaged sessions.

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Engaged Sessions

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Conversions (in 3 months)

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Conversion Rate

Daragan’s Dog House is a Springfield, MA based business offering daycare, boarding, walking, grooming, and training services for dogs. The team is dedicated to providing personalized care and small group play, with a focus on positive reinforcement to keep dogs happy, healthy, and well-behaved.

Objective

Daragan’s Dog Care came to us during one of the slowest times of year for most kennels — and was looking to improve online performance and increase bookings during that period. The goal was to increase visibility and attract high-quality traffic that would convert into customers.

Approach

Our strategy focused on optimizing Google Ads to increase relevance and drive better-qualified clicks. We refined targeting, improved ad quality, and implemented strong calls to action. By aligning the messaging with the user’s intent and enhancing conversion tracking, we were able to drive more meaningful engagement during a normally quiet time.

Results

In just three months, Daragan’s Dog Care saw a +19.64% increase in conversion rate and a 241.72% increase in engaged site sessions — with 214 total conversions during a season that is typically slow for bookings.

Email Marketing

Google Ads

SEO

Web Development

Mobile Pet works

How smart digital strategy booked a grooming business out 4 weeks in advance

In just three months, Mobile Pet Works generated 266 high-quality leads, 153 phone calls, and climbed to the top impression share in their market.

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High-Quality Leads (in 3 months)

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Phone Calls from Site & Ads

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Booked Out in Advance

Mobile Pet Works is a family-owned mobile grooming service that brings full-service pet care to homes across the Tri-Cities, Washington area and surrounding communities. Their experienced team delivers stress-free grooming with convenience, care, and professionalism — right to your curb.

Objective

Mobile Pet Works needed to transform its limited local visibility into a steady stream of online leads. Before working with Paw Point Marketing, their digital presence was nearly nonexistent—an outdated website, no paid ads, and minimal social engagement. The goal was to create a professional online foundation that attracted new customers and turned website visitors into booked appointments.

Approach

Paw Point Marketing developed a comprehensive digital strategy focused on three key areas: web development, Google Ads, and SEO. We built a modern, mobile-friendly website designed to convert, optimized it with local search keywords, and launched targeted ad campaigns aimed at pet owners in Jacob’s service areas. Continuous monitoring and refinement ensured ad spend efficiency and consistent lead flow.

Results

Within just three months, Mobile Pet Works generated 266 qualified leads and received 153 direct phone calls through the website and ads. The business was booked out more than four weeks in advance, achieved the top impression share among local competitors, and grew so quickly that Jacob had to expand his team to meet the demand.

Google Ads

SEO

Web Development

Dawg Life

How Dawg Life cut lead costs by 47% while driving 58 more conversions

In just three months, smarter ad strategy brought 104 conversions, a stronger conversion rate, and nearly halved the cost per lead.

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Conversions

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Cost per Lead

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Conversion Rate

Dawg Life is a full-service canine facility in Dallas offering daycare, boarding, grooming, training, and bark parties. The business features indoor and outdoor play areas, personalized attention, and plenty of opportunities for dogs to play and socialize. Dawg Life treats every dog like family while providing owners peace of mind.

Objective

Dawg Life wanted to grow their client base and generate more qualified leads while reducing the high cost of acquiring each customer. Their goal was to build a stronger online presence and convert more interested pet owners into paying clients.

Approach

We launched a focused digital strategy centered on Google Ads and SEO. Campaigns were optimized for local search visibility, ad relevance, and conversion efficiency. We refined targeting to reach pet owners most likely to convert and adjusted ad spend to maximize results without wasted budget.

Results

Within just three months, Dawg Life generated 104 conversions, an increase of 58 over the previous period. Cost per lead decreased by 46.87%, making new customer acquisition significantly more efficient. Conversion rates improved by nearly 3%, proving that the ads were not only reaching more people but attracting higher-quality leads.

Google Ads

SEO

The Dog Spot

How The Dog Spot boosted conversions by 180 leads in 3 months

By optimizing digital ads, we helped them deliver 347 conversions, a stronger conversion rate, and reduce cost per lead during a key growth period.

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Cost per Lead

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Conversions

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Conversion Rate

The Dog Spot is Salado, Texas’s luxury dog and cat boarding, daycare, grooming, and retail facility. They treat pets like family in spacious rooms with personalized playtime and cage-free grooming that prioritizes comfort and quality.

Objective

The Dog Spot aimed to increase bookings and qualified leads while lowering the cost per lead. The focus was on boosting visibility and conversions for their boarding, daycare, and grooming services via digital channels.

Approach

We crafted a multi-channel strategy combining SEO and Google Ads tailored to local pet owners. Campaigns were optimized for relevance, engagement, and conversion—not just clicks—while improving ad copy and targeting to drive qualified leads efficiently.

Results

Over three months, The Dog Spot achieved a total of 347 conversions—an increase of 180 from the prior period. Cost per lead dropped by 30.88%, and the conversion rate climbed by 2.25%, demonstrating better ROI and more engaged visitors overall.

Google Ads

SEO