Marketing Success, One Paw at a Time

Someone searching “kennel cough symptoms” is worried about their coughing dog. If your boarding ad shows up for that search and they click it, you pay for a click that was never going to turn into a booking. Negative keywords stop that. They tell Google which searches...

Getting someone to your website is only the first step. But once they arrive, you need to make it clear what they should do next. That’s where a call-to-action, or CTA, comes in. A CTA is the prompt that encourages a website visitor to take the next step,...

Some pet business websites are technically alive. The domain works. A few old photos load. There is a phone number somewhere in the footer. But the site is not doing much to help the business. It is floating around Google, waiting to be found, while potential clients...

When a pet parent is deciding where to leave their dog for a week, they aren’t reading everything on your website. At best, they’re scanning the content. The other thing they’re scanning is the pictures on your website and asking the question: would...

It’s the middle of the year, the phones are ringing nonstop, and every kennel is fully booked for the next two months. While this is a good problem to have, it’s proof that your business is thriving and your clients trust you with their furry friends. But as more...

Pet owners have plenty of options when choosing a boarding facility, daycare, groomer, trainer, or pet sitter. If your marketing only says that you provide “quality care” or “treat pets like family,” it may be difficult for potential customers to understand what makes...