Meet PawPoint

Marketing built for pet care. And only pet care.

We love pets. We love the people who run pet care businesses. And we got tired of watching generalist agencies squint at your industry on a Tuesday. So we built PawPoint to do this one job, and only this one.

Why pet care, why us

Generalist agencies pitch industries. We picked one.

A pet owner choosing who watches their dog is not the same as somebody picking a SaaS tool. The search is local, the trust bar is high, the decision is emotional. Playbooks built for dentists or insurance brokers quietly bleed budget on a pet business. We have cleaned up enough of them to know.

So PawPoint does one thing. We take 20+ years of marketing craft, the kind that grew brands like Costco and US Bank, and point all of it at pet care. Search, paid ads, web, email, video, design. One roof. One industry. Yours.

If you run a pet care business and you are tired of explaining your industry to an agency, you are in the right place.

How we think about growth.

Every PawPoint engagement runs on the same three-phase framework. It keeps the work focused on actual revenue, not vanity metrics.

01
Search
Get found by the right pet owners.

Local SEO and paid search built around how pet owners actually look for boarding, grooming, training, and care. Not the keywords a generalist would guess at, and not the ones that drive cheap clicks instead of booked appointments.

02
Reach
Get in front of them first.

Targeted social and display puts your brand in front of pet owners before they start searching. So when they do start looking, you are the name they already recognize from the photos of their neighbor’s dog on Instagram.

03
Keep
Turn first timers into regulars.

Email and retention work that brings clients back without anybody chasing them. One booking quietly becomes a relationship. A relationship quietly becomes a referral. And the calendar quietly stops looking thin in February.

Real pet businesses. Real numbers.

A few numbers pulled straight from client work. The kind we like our weeks to look like.

+29%
More monthly bookings for a boarding and daycare client.
214
Conversions in 90 days from one restructured campaign.
−47%
Lower cost per lead after a paid ads tune-up.
Backyard Dogcare
Dawg Life
Mobile Pet Works
Sammy’s
Gali
See the full case studies →

The humans behind the campaigns.

Two teams under one roof. Fulfillment runs your strategy, ads, and channels day to day. Creative builds the sites, video, and design that carry your brand. And a lot of dogs in between.

Leadership
John Seal, CEO at Paw Point Marketing
John Seal
CEO
Fulfillment
Aaron, Office Manager at Paw Point Marketing
Aaron
Office Manager
Amber, Account Manager & Google Ads Specialist at Paw Point Marketing
Amber
Account Manager & Google Ads Specialist
Cody, Finance Manager at Paw Point Marketing
Cody
Finance Manager
Elise, SEO Specialist & Copywriter at Paw Point Marketing
Elise
SEO Specialist & Copywriter
Hyrum, SEO Specialist & Software Developer at Paw Point Marketing
Hyrum
SEO Specialist & Software Developer
Jadon, Internal Tools Developer at Paw Point Marketing
Jadon
Internal Tools Developer
Sabree, Email Marketing Specialist at Paw Point Marketing
Sabree
Email Marketing Specialist
Joseph
Growth Strategist
Simeon
PPC Ads Specialist
Creative
Alec, Technical Creative Manager & Software Developer at Paw Point Marketing
Alec
Technical Creative Manager & Software Developer
Lillian, Graphic Designer at Paw Point Marketing
Lillian
Graphic Designer
Jake, Videographer at Paw Point Marketing
Jake
Videographer
Star
Web Developer & Software Engineer

How we actually work.

Not a poster on the wall. Three rules you will feel in the meetings, in the numbers, and in the work itself.

01

Pet people, first.

Almost everyone here has a dog, a cat, or both. We start every campaign with the pet owner you are trying to reach. How she searches. How she scrolls. What makes her trust a new business with her dog. The ad platform we end up using comes after that, not before.

02

If we cannot measure it, we do not scale it.

Every dollar of your budget is tracked from the first click to the booked appointment. You will not hear “trust us, it is working.” You will see what is working, usually before we do.

03

The work goes in writing.

Scope, timeline, deliverables, what good looks like. On the page before you sign anything. No surprise add-ons, no “we will figure it out” pricing, no shifting goalposts six weeks in.

Let’s grow your pet business.

Bring us the problem. We will bring the plan. The first conversation is on us, and it is actually useful even if we never work together.

Schedule your free consultation

30 minutes · No contracts · No pitch deck