Business owner making social media content with dog.

6 Ways to Use Social Media to Keep Your Pet Brand Top of Mind

Whether you own a doggy boutique or manage a pet hotel, keeping your pet business top of your customer’s mind is crucial.

In this day and age, one of the best ways to stay on your clientele’s radar is through social media marketing. Let’s dive into how you can use social media to keep your pet business in the forefront of your customers’ minds, with six tips to use social media to stay top of mind as a pet brand.

 

Table of Contents

1. Identify your audience (and where they are on the Internet)
2. Post consistently
3. Use short-form video to work with the algorithm (and not against it)
4. Engage with your clientele (and encourage them to engage too)
5. Have great customer service via social platforms
6. Keep your brand consistent on social (in style and in voice)
Key Takeaways

1. Identify your audience (and where they are on the Internet)

Knowing your audience is key to being successful on social media. As a pet brand, you want to reach your clientele on social, so think of your customers.

Who do you want to attract to your product or service? If they are a Millenial dog mom, you may want to focus on Instagram. Is your customer more Gen Z and a new pet owner? Maybe your business should use TikTok. Or possibly your business is perfect for a woman in her 40s-50s with a few cats. In that case, try Facebook.

Identifying your key customer and target audience is the first and most important step when creating a top-of-mind social media strategy.

2. Post consistently

No matter the platform you are using, you should post often and on a regular schedule. The more often you appear in your audience’s feed, the more likely they are to remember your business the next time they have a need. And the more you are in their feed each time they open the app, the more likely they will return to your business.

Remember, though, you want to post often, but not so much that you’re annoying. Odds are, your audience won’t see every post you share. But to be, safe follow these guidelines from Hootsuite for social media posting in 2023:

  • Instagram: Post between 3-5 posts per week.
    • Instagram Stories: 2 times per day.
  • Facebook: 1-2 posts per day.
  • TikTok: 3-5 times per week.
  • X: 2-3 posts per day.
    • Threads: For now, use the same posting cadence.
  • LinkedIn: 1-2 times per day.

3. Use short-form video to work with the algorithm (and not against it)

Video has been on the up and up for a while now on social media, and we don’t see it going anywhere soon. Get used to creating a *lot* of short-form video content, especially on Instagram Reels and TikTok.

TikTok has a great algorithm for showing your videos to both a new audience and those who already follow you. Even someone who sees and interacts with a couple of your videos, but doesn’t follow you, will likely see many of your new videos. This makes TikTok great for staying top of mind.

Instagram and Facebook, in an effort to compete with TikTok, are pushing videos more than ever. We recommend around a third of your content on Instagram and Facebook be video (Reels). This pushes your content to the top of the feed on both Meta platforms, again, keeping you top of your client’s mind.

Video is such an important part of staying at the top of consumer social feeds that 93% of social media marketers say short-form video is “a vital component of their social media strategy.” Don’t miss the opportunity to take advantage of short-form video to keep popping up on your audience’s feed.

4. Engage with your clientele (and encourage them to engage too)

Engaging with your clients on social media builds trust and puts you in the limelight. Commenting on and sharing your client’s posts shows you care about them.
Engaging in this way creates a sense of community and brand loyalty. Put quite simply, when you interact on your follower’s accounts, they see your brand’s name, again, keeping you in the forefront of their mind.

Encouraging your audience to engage with your content keeps them coming back to your content, keeping them thinking about your business. Setting countdowns is a great and easy way for your audience to engage. Asking followers to set reminders for a countdown to a new drop, an event, et cetera will almost surely bring them back to your profile.

Motivating your clients to message your socials is great too, not only because it boosts your posts in the algorithm but also because it opens a conversation with them and the ability for you to message them.

5. Have great customer service via social platforms

Great customer service isn’t just about in-person interactions or conversations over the phone, it now extends to social media messages and comments.

More than ever, consumers are reaching out for customer service issues on social media platforms. Whether it’s a post on X, a comment on TikTok, or a chat in Messenger, customer comments, questions, and concerns exist and need to be addressed.

Quick responses are everything when it comes to customer service on social media. Social media is all about speed. It’s go, go, go – and if you aren’t prepared, your customers will go elsewhere if their questions aren’t answered fast enough.

According to Sprout Social, 13% of consumers expect a response within an hour of reaching out to a brand on social media, 35% expect one in under two hours, and a whopping 76% expect an answer in under 24 hours. Take longer than a day, and your clients may decide to take their business elsewhere, leaving another brand to become their go-to.

Moral of this story: keeping open communication between your business and its clients keeps your brand top-of-mind. Addressing their concerns and responding quickly to questions builds loyalty and trust. The more your client trusts you, the more they will think of you the next time they have a pet need.

6. Keep your brand consistent on social (in style and in voice)

When you have a steady brand voice and a true-to-style design, your brand becomes more recognizable, more reliable, and therefore, more often thought of.

Consistency in style and voice across your social media platforms establishes a sense of cohesiveness that resonates with your audience. Whether it’s the use of specific colors, fonts, or a consistent tone in your messaging, this uniformity fosters familiarity, nurturing a stronger connection between your brand and its followers.

Reliability instills confidence in your audience, allowing them to anticipate the value you consistently provide, and ultimately nurturing a community of loyal customers and advocates who eagerly engage with and share your content.

Key Takeaways

In an age where social media is the top dog, using it to ensure your pet business remains top of mind is key. By choosing the right platforms and posting consistently, your chance of ending up at the top of your customer’s feed is much higher.

Engaging with your clients via social builds community in a way that brings them back to your business. Quick response times and great customer service help build trust and help you stay on your customer’s radar.

Don’t forget that using short-form video to its full potential and having a steady brand presence increases your chance of being the consumer’s go-to pet business.

All six of these tips will keep you on your client’s mind and staying top of mind on social means peace of mind for you.

 

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