Discover the 6 digital marketing strategies for growing your pet business.
Find customers and increase pet bookings in this competitive market.
Find the dog owners your business is looking for.
Almost 50% of people in the U.S. are dog owners.
That’s a lot of wagging tails.
To thrive, you’ve got to up your marketing game.
Let’s dive in!
Grow Your Social Media
Why Social Media Can Help You Grow Your Pet Business
The importance of social media marketing is hard to overstate. A large number of potential and current customers spend quite a bit of time on social media platforms.
Marketing through social media improves brand awareness and loyalty and gives you more opportunities to engage with your customers.
Social media marketing is pinnacle in today’s digital landscape. A large number of your potential and current customer base actively dedicate significant time to engaging on social media.
The evolving way we live and interact emphasizes how crucial social media marketing has become in modern business strategies.
Social media quickly became a central hub where individuals from diverse backgrounds connect.
This collective engagement on social media transformed it into a great opportunity for businesses, particularly in reaching and resonating with their target audience.
Your target audience’s active presence on platforms makes it increasingly essential for your business to establish and maintain a compelling social media presence.
2 Tips to Level Up Your Social Media Game
Consistent posting on social media platforms keeps your brand visible and maintains ongoing engagement with your audience.
We recommend planning out your social media content in batches, so you are always ready to post content.
Take advantage of Facebook & Instagram’s calendar feature, allowing you to schedule your content in advance.
Posting Relevant Content.
Posting relevant content tailored to your audience’s interests and needs fosters a stronger connection and engagement with your followers.
Use content pillars to create your ideas. Content pillars are 3 to 5 themes that you consistently create content around on social media.
Rather than scrambling to write a post at the last minute, utilize content pillars to build your batched content. This helps you stay consistent in your messaging and brand.
Utilize Paid Social Media
Why Leveraging Paid Ads Increases Your Social Media Reach
Expanding your social media reach beyond your current audience is crucial in any digital marketing strategy.
This is where paid ads play a pivotal role.
Ads enable you to precisely target and engage with a fresh pool of potential users who are most likely to take the specific actions you desire, like booking their pet, signing up for a newsletter, or visiting your website.
With paid ads you attract new people to engage and become familiar with your brand. You can measure exactly how many people take your desired action and how profitable your ads are for your business.
Top Performing Ad Types on Social Media
You’ve probably seen image ads the most in your feed. It’s a simple photo or graphic with a call to action right under it. If you use this format, keep your ad copy short and to the point.
Video ads often drive more engagement than image ads do. But it may not be the most effective format depending on your campaign goals.
Carousel ads show multiple images in slide format. It’s best to use carousels for remarketing purposes to re-engage users who visited your website or are considering booking again with you.
Try testing out a new ad format to reach new users and increase your bookings!
Show Up First With Paid Search
Curious about the power of paid search and how it can increase your bookings?
Paid Search is your gateway to advertising on Google’s search platform. It’s like having a spotlight on your services in the vast online marketplace. Google Ads, a Pay-per-click (PPC) platform, is a game-changer for increasing and measuring your advertising success.
So, how does paid search work?
Paid Search allows you to reach out to a vast pool of potential customers who are actively searching for services like yours.
With a well-crafted paid search strategy, you ensure your business shows up at precisely the right time and in the right place, right when potential customers are eager to book your services.
Ready to take the leap into the world of Google Ads?
We can help you harness the full potential of this powerful tool to boost your bookings and grow your business.
Don’t miss out on the opportunity to draw attention from the pet owners who need your services the most!
Join our email list for the latest ad marketing tips!
Convert With Remarketing
Now that you’ve successfully reached both your current and new clients through social media and ads, it’s time to tap into remarketing.
What is remarketing?
Remarketing ads enable you to focus your advertising efforts on users who previously visited your website or engaged with your business.
This strategic approach empowers you to:
- craft personalized content and enticing incentives
- design messaging to rekindle the interest of your potential customers
- increase the chances of converting both fresh leads and returning customers
It’s a smart way to capitalize on your online presence and turn casual interactions into lasting relationships.
Remarketing Ads You Can Use to Re-engage Your Audience
Offer Exclusive Discounts.
Send tailored ads for 10% off to a customer who visited your website at least once, but didn’t convert the first time. This discount gives them the extra push to book if they’re on the fence.
Send Gentle Reminders.
Did a customer book dog boarding a few months ago? Try serving them an ad reminding them to book their dog boarding while spots are open. This way they remember you for their next trip.
Elevate Your Email Marketing
Why is Email Marketing Useful?
Email marketing is a great tool in the digital marketer’s strategy because it provides a direct line of communication to your audience.
It’s like having a personalized channel to speak directly to your customers and potential clients. You can personalize your email content to your audience’s unique needs, and continue to engage them with your brand.
Email is powerful when you send the right message at the right time. It’s important to intentionally decide what message you send to an individual. Ensure your emails are tailored to each customer’s demographics and needs.
2 Types of Emails That Increase Bookings
Limited Time Promotions.
Use Offers or Promotions to interact with your customers and encourage them to book again.
Send out an email with $10 of your grooming services to a loyal grooming customer.
This builds your customer relationship and keeps your customers coming back.
Cross-sell products or services your customer may show interest in based on their last purchase.
Did they book a grooming appointment?
Send them an email that offers them an add-on!
The Power of Video
Leveraging video’s potential is essential for businesses aiming to connect with their audience across all digital marketing platforms.
From social media to websites, email campaigns, and advertising, video content offers a dynamic and engaging way to convey your message.
- On social media, short video clips capture attention and drive user engagement.
- On websites, product demonstrations, and brand stories create a compelling user experience.
- In email campaigns, video messages personalize communication.
- In advertising, video ads convey complex ideas in a visually appealing manner.
Incorporating video seamlessly across all platforms enhances your marketing efforts and keeps your audience captivated and informed, ultimately driving conversions and brand recognition.
3 Videos to Start Using in Your Marketing
Record a customer testimonial video. Record them talking about their experience with your business and why they chose you.
A video testimonial is great for your website homepage so new customers see your brand reputation as they first arrive on your site.
Take a facility video tour on your phone camera. Vertical video performs great on Instagram Reels.
Upload your video to Instagram and find a trending sound to go over it.
This helps build brand awareness and engage with your audience on social media.
Create a video highlighting your dog boarding experience and what sets you apart from the competition.
Upload it to YouTube and use it across YouTube Ads. This helps build awareness of your services to people in the area. When they start looking for dog boarding they will remember your brand and book with you!
These 6 digital marketing strategies can boost your pet business bookings and help you stand out from your competition.
If you’re hungry for more insightful content and tips to thrive in the ever-evolving digital landscape, explore our other articles, written by top pet marketing experts.
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It may seem overwhelming to create a marketing plan.
Remember, you don’t need to navigate promoting your business alone.
We Helped a Dog Training Business Like Yours Cut Its Cost Per Lead by 97%
Happy With Dogs was spending $800 per lead. This was costing these dog trainers thousands.
We launched 2 campaigns with a targeted approach and creative messaging. In six months, they saw their cost per lead drop to $24.
These results don’t happen by chance.
It took innovative collaboration to make things happen. We’ll work with you to craft a strategy that drives impactful results.
Claim a custom marketing plan.
Paw Point Marketing supports you by offering a free marketing plan tailored to your unique needs, designed by our team of pet marketing experts.