100 years ago, you knew which businesses to visit based on their signage, the ads in the paper, and their storefront in the city center.
Today, things are a little bit different.
Instead of signs, we’re searching Google. Instead of newspaper ads, we’re clicking on Facebook and Instagram ads. And while the bulk of businesses still have a physical storefront, most of us scope out their website before we ever put our foot in the door.
Your pet business website is arguably one of the most important investments you could make for your business. A great website, with helpful content, a clean design, and the right integrations, can be a huge tool in driving more sales than you’ve seen before and propelling your business to new heights.
But knowing what to prioritize can seem overwhelming. Starting with the four biggest reasons a website can boost your pet business is a great place to start. When you start there, it practically guarantees you’re set up for success.
Table of Contents
Your website sets an impression and establishes credibility
We’re all digital natives at this point. Even if you aren’t spending much time on your phone or computer, chances are you’re familiar with website conventions – even subconsciously. You notice when a website feels clean and professional, or messy and amateur. You may not be able to pinpoint why, but you can still comprehend.
In one study, 94% of visitors’ first impressions about a business were related to their website design. If a website’s design is sloppy, dated, or confusing, users don’t stick around. On the other hand, when a website is clean, modern, cohesive, and engaging, that’s a major step in the direction of attracting long-term customers.
A surefire way to build credibility on your pet business website is with an attractive design, relevant to your audience – paired with clear and helpful information showing you know your stuff.
Your website is the all-in-one information hub
How many times have you spent too long searching around for a lost shoe your pup wandered off with? It’s a pretty frustrating experience to dig around all over looking for something you thought would be in a predictable location, only to find it where you least expected it.
When somebody looks for a dog boarding facility, odds are they have a subconscious checklist of information pieces they’re expecting to find – probably a list of amenities, check-in and check-out times, pricing, photos, reviews; maybe more.
You as the business owner know all this information, but can potential customers find it? If they need to check Google for hours, Facebook for amenities, and Instagram for cute pictures, users aren’t likely to put in the effort to find it all.
And if they need to call in order to find out pricing, you’re losing sales. 81% of millennials avoid making phone calls, and many steer clear altogether if it’s for a non-essential service.
Before you throw all your information onto one gigantic page and call it good, think about how your audience normally navigates a website. They’re going to look to the menu to tell them about your services, rates, and policies. So having multiple pages with descriptive titles in your menu gives customers the assurance that everything they need is on your pet business website.
And if you’re regularly updating your services or pricing, finding a website theme with universal components can save you a lot of time. If you have 4 pages with pricing, instead of updating things one at a time and risking making it inconsistent, using a universal component lets you update it once and have it apply to every page with that info. Divi for WordPress is one of the best themes out there with this option.
When all the information is easy to find on your website, it saves new visitors the time they would spend searching, building their confidence in you and giving them more reason to consider you as their next pet care investment.
Your website tracks data and get more bookings
Pearson’s Law is the principle behind why we track website data. “When performance is measured, performance improves.” Without any data to look at, it’s impossible to know how useful your pet business website is.
If it only gets a handful of hits a month, that indicates you need to drive more traffic to your site, whether it’s with SEO, social media, or paid ads.
If, on the other hand, you’re already driving traffic to your site with ads but it isn’t converting to bookings, you have full access to the data showing where the drop-off points may be. Then you can use that knowledge to test different types of ads, update your design, or change your messaging. Without data tracking, you’re left guessing about what’s working or isn’t working.
Your website helps visitors get to know your brand personality
At the end of the day, behind all the buttons and data and headlines is a business with a mission to make pets and their owners happy.
In this fast-paced, tech-powered world, most people crave authenticity more than ever before. When your pet business website shows the authentic, purpose-driven side of you and your business, it’s going to create trust and loyalty more than any flashy tech tool ever could.
Yes, your website should look professional, but it should also reflect your personality and values. Those are your unique differentiators in the bustling industry of pet care. So choose colors and photos to show new users your authentic brand right off the bat. Then build on their first impression with approachable and human content.
Writing a fleshed-out “About” page gives you a chance to introduce yourself and your team. Adding photos is one of the fastest ways to increase trust in new visitors. You may be camera-shy, but having an easy-to-find face of the company makes a huge difference.
Your pet business website is a pivotal factor that either makes or breaks your success.
Your website is the virtual face of your business, setting the tone and establishing credibility. An appealing, professional design makes a strong first impression, whereas a disorganized or outdated site deters potential customers. It’s the initial touchpoint that either captivates or drives visitors away.
It functions as a centralized information hub, a one-stop destination for prospective clients seeking essential details about your services. The ease with which visitors access this information not only saves them time but also instills confidence in your brand.
Your website’s ability to track and analyze data is a powerful tool for business growth. By measuring and understanding website metrics, you can make informed decisions to refine your marketing strategies, driving more bookings and ultimately propelling your pet business to new heights.
When you weigh these four key points, you can leverage your pet business website as a strategic asset with the potential to enhance credibility, streamline information, and drive business growth. Investing wisely in your website is an investment in the success of your pet business.